Breakthrough
Marketing
You’ve got tough market barriers to get through. We’ve got the process, experience, and imagination to help you do it.
Introworks is a Marketing Agency for Medtech Innovators
Introworks is a marketing agency that specializes in launching, relaunching and boosting products and services that impact health, well-being and the world we live in.
Medtech innovators come to us for our ability to simplify complex concepts and change conversations to help their companies win in tough market situations.
Launching
Medtech marketers face unique launch challenges that require a winning trajectory from the start. Introworks approaches launch with discipline, perfected over 30+ years.
Relaunching
Breaking through embedded perceptions or behaviors is tough, and a marketing campaign alone may not be enough. Our relaunch process, designed to get results, helps you own the shift.
Boosting
The story is never complete. Sometimes you need a boost to accelerate adoption or correct course. We’ll work with you to design campaigns to fill gaps and reach for those immediate goals.
CHECK IT OUT
LAUNCHING A STARTUP
When startup medical device company Marrow Access was ready to introduce its groundbreaking SmartShot® device into the orthopedic space, they came to Introworks to get the launch right. Marrow Access CEO Joseph Saladino talks about how it went.
New Market Launch
A Fortune 500 medical device company asked Introworks to help with the global launch of one of its products into an entirely new market. High pressure, high stakes. In this video, an executive close to the launch talks about the process and the results.
Introworks Medical Reel
Introworks has long, broad and deep experience working with companies in the healthcare space. Take a look at some of our collaborations with the innovators who improve health and save lives.