MINNEAPOLIS - Steve Stoup was confident that the new print advertising campaign for Fidelity Bank created by Introworks was going to dramatically stand out among all the other business bank ads marketing their commercial lending capabilities.
“Our goal was to stand out in an engaging way,” said Stoup, Senior Vice President of Marketing for Fidelity. “You look at the business bank advertising in the Twin Cities and it’s basically all the same, saying the same old things.” Read More
How to stand out in the inbox? Start by providing content that’s value-based (not promotional) and focuses on creativity, personalization, near-perfect list management, segmentation and testing. 
Today, you may have less money to spend on acquiring new customers. So why not maximize the value of each lead by spending more time marketing and building relationships with people who already know your brand.