It’s never a good idea to go to the grocery store hungry. But how about to the Internet? Most, if not all of us, have been on the precipice of launching or refreshing a Web site, and what better place to go looking for ideas than the Internet chock full of Web sites—nearly 47 million new ones in 2009 alone. Bad idea. Read More
Newton’s first law goes something like this: An object at rest tends to stay at rest and an object in motion tends to stay in motion unless acted upon by an unbalanced force.
If your content is at rest, you can pretty much count on it staying that way. Unless, that is, you begin to infuse it with a bit of optimization. Read More
Want to get more out of your marketing effort while spending less? Get smarter about your customers and prospects by learning as much as you possibly can about them. We’re not just talking about demographic information—the standard stuff like age, income, geography—that’s just scratching the surface. Read More