I’ve attended a handful of kick-off b2b project meetings when inevitably, at some point in the conversation the question arises “What about social media?” This is usually followed by a moment of silence as though we were paying homage to how much easier things seemed before such questions reached the ether. It’s not a bad [...]
It’s never a good idea to go to the grocery store hungry. But how about to the Internet? Most, if not all of us, have been on the precipice of launching or refreshing a Web site, and what better place to go looking for ideas than the Internet chock full of Web sites—nearly 47 million [...]
I had a few frustrating roundtrip miles across Minneapolis recently to think about the issue I have with market-facing Web sites declaring something different than what you might hear or experience in person. A set-it-and-forget-it Web site is not a good one, and outdated information online is no better than an uninformed employee in-house.