(Article republished with permission from ABA Bank Marketing) After a while, the tag lines on the print ads developed by Fidelity Bank, Edina, Minnesota, all started to read the same. They said something like “The Bank of Business” or “Creating Business Solutions.” That’s when the financial institution, which specializes in serving business customers, decided to [...]
Introworks is growing and seeking an important new member to its account team. Introworks, a leading branding and marketing communications firm, is seeking an important new member to its account services team. This account management candidate can develop and retain relationships, making customers grin and revenue grow. A persuasive problem-solver, he or she has deep [...]
Introworks is looking for a key addition to its sales and marketing team to help achieve its significant growth objectives. This will be an inside sales and business development position, focusing on telephone-based business development, with significant input and contribution in messaging, offer development, and establishing an effective sales process on a regional and national [...]
Actually, everything. “The beans can’t touch the meatloaf” is one of three headlines for an ad campaign created by Introworks for Fidelity Bank. Each ad highlights a specific personality of a typical Fidelity customer: the meticulous, the unconventional and the “big picture” individual.