While we’re on the subject of purpose, when was the last time you communicated the “why” of your business — either internally to your employees or externally to your customers?
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Category Archives: Branding
Be your (differentiated) self.
It’s time-tested advice that’s simple in premise but not always practiced. Actually, it’s difficult to count the number of times a company or product we’re working with wants to be positioned as something they’re not—usually it’s the opposite.
Honesty, please?
The BP oil spill, the Goldman Sachs indictment. …When was the last time you heard a business leader or company speak honestly about a situation? No one in corporate America seems to want to accept responsibility for anything. It would be so refreshing to hear something honest from a politician, athlete, celebrity or corporate executive, [...]