Category Archives: Social Media

Blogging, the AM to Facebook and Twitter’s FM.

By Jeremy Elder | May 13, 2010

I’ve attended a handful of kick-off b2b project meetings when inevitably, at some point in the conversation the question arises “What about social media?” This is usually followed by a moment of silence as though we were paying homage to how much easier things seemed before such questions reached the ether. It’s not a bad [...]

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So you don’t have P&G’s marketing budget.

By Introworks | February 16, 2010

You just need to get creative. Want to get more out of your marketing effort while spending less? Get smarter about your customers and prospects by learning as much as you possibly can about them. We’re not just talking about demographic information—the standard stuff like age, income, geography—that’s just scratching the surface.

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