Category Archives: Soft Skills

Some insights on how to get the right insights.

By Introworks | April 14, 2010

There’s an old saying in marketing circles that your customer can tell you everything you need to know — if you ask the right questions. When you’re doing customer research to plan or assess the effectiveness of your marketing campaign, it helps to know what to listen for — and how to steer a conversation [...]

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Mastering the art of listening.

By Introworks | April 14, 2010

Given all the listening we do, you’d think we’d be good at it. Statistics show otherwise. According to Forbes.com, we remember only 25 – 50% of what we hear. That means when we talk to our boss, colleagues, customers or spouse for 10 minutes, we’re really hearing anywhere from 2 ½ to 5 minutes of [...]

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