Category Archives: Industry Related

Emotion is motivation.

By Introworks | September 3, 2010

According to a research study, “Reconsidering Recall and Emotion in Advertising,” published by Gallup-Robinson in the Journal of Advertising (March 2006),* neurologists believe that the attentioning process is largely out of the conscious control of an individual. Emotion rather than cognitive/rational response guides what people pay attention to.

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Adopting meaningful social media.

By Introworks | September 23, 2009

My social media journey: from observation to participation to extended family. You hear a lot about social media’s “worthless babble.” I have to agree, much of what I receive on Twitter and Facebook falls under “friendly chitchat.” The kind people have around the water cooler or out on the golf course. But isn’t that to [...]

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