Lost in translation. It’s quite possible that you don’t give a pixel’s tint about how an email campaign gets programmed, distributed or tracked. But you should. By understanding how your company’s campaigns are received, you can up the quality and universal experience for your audience.
Design your information architecture like a good city planner. Here’s a simple exercise. Close your eyes (when you’re done reading this) and imagine yourself taking in an aerial view of your website. Each page of your site is a building dotting the landscape. The roads and streets are pathways from building to building. Some roads [...]
If you find yourself peering over your keyboard into the online abyss of social media, wondering if you should scrap your traditional marketing plan for something more hip, I’ve got a few nudges to convert you from spectator to participator. As you’re well aware, the social media treadmill is moving whether you’re on it or [...]