Actually, everything. “The beans can’t touch the meatloaf” is one of three headlines for an ad campaign created by Introworks for Fidelity Bank. Each ad highlights a specific personality of a typical Fidelity customer: the meticulous, the unconventional and the “big picture” individual. Fidelity prides itself on having an in-depth knowledge of its customers. This wealth of information is the root of what Fidelity calls Intellectual Capital™—a deep understanding of the customer, of long-standing relationships and a focus on business banking. Not only did the campaign catch the eye of its target audience, CEOs of privately held companies in the Twin Cities, but it also renewed unity among Fidelity’s 55 employees. Finance and Commerce Magazine also took notice and featured it in its October 2nd issue.
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