While everybody is texting and twittering these days, try something different: Take the time to write a personal letter. (If your penmanship is legible, try handwriting it.)
The power of this gesture shouldn’t be underestimated, especially in this impersonal digital age. Studies show that the response of any direct mail communication increases exponentially when there’s a well-written letter included.
There’s no more thoughtful way to show potential or existing customers you care about their business—and them.
