Politicos are doing it. So are movie stars, and rock musicians. But engineers and product managers?
According to KnowledgeStorm, the Internet’s top-ranked search resource for technology and information, about 70% of b2b buyers use social networks. And in a recent Cone Business in Social media study, 85% of the respondents said they want companies to use social media to interact with them.
Many b2b companies are struggling with what their social media strategy should be, or if they should even have one. Our advice: have one. It’s a new year, a new decade. It’s time to stop thinking about it, and start doing it.
