You just need to get creative.
Want to get more out of your marketing effort while spending less? Get smarter about your customers and prospects by learning as much as you possibly can about them. We’re not just talking about demographic information—the standard stuff like age, income, geography—that’s just scratching the surface. We’re talking about deeper insights, like your prospects’ hobbies and interests, even the social media sites they frequent. The more you know, the more creative—and targeted—you can be. Like coming up with a really focused viral campaign that, while inexpensive to produce, zeroes in on your target audience’s mindset and makes that all-important emotional connection. The kind of marketing effort that’s more effective because it shows customers you speak their language.
Even marketers with hefty budgets are using this highly targeted viral approach to get more out of their marketing dollars. The new frugality is demanding a new creativity. And that’s not a bad thing.
