Thomas Watson Jr., Chairman and CEO of IBM, 1952-1971
Many marketing people today invest in good design for the very same reasons Thomas Watson Jr. did: They want their company or product to be identifiable, credible and manageable to their employees, shareholders, customers, competitors and peers. Read More
In part one of this article I gave four reasons I believe social media tools can add a valuable touch point to your communications. Part two provides actual examples and focuses on two tools, Facebook and Twitter, that have higher user populations and are experiencing greater adoption rates for businesses and individuals. Read More
In today’s business climate, having a record-breaking quarter for any company is like an 80º day in January. That’s why we’re so grateful; we just experienced our biggest quarter in our 17-year history. A “big” thank you goes out to our new and existing clients for making it possible. We couldn’t have done it without you. Read the article here »
Introworks Partner (and Chief Creative Guy) Mike McMillan continues to get published in the local press. In his article, “Oh Where, Oh Where Has My Corporate Brand Gone,” Mike reveals key insights, such as how to introduce a new product brand into your mix, and what strategic directions you can take to get there. Before you make any strategic decisions, download the PDF »