The BP oil spill, the Goldman Sachs indictment. …When was the last time you heard a business leader or company speak honestly about a situation? No one in corporate America seems to want to accept responsibility for anything. It would be so refreshing to hear something honest from a politician, athlete, celebrity or corporate executive, like “we messed up” or “here is the situation we’re facing” or “no, our product can’t do that but we’re working on it.” Wouldn’t it be refreshing to actually experience the type of benefits touted in companies’ marketing, particularly in their customer service? Read More »
How you communicate your message is just as important as the message itself. Your attitude, your tone and the language you use can be a real differentiator—and a unifying force in your marketing communications. Read More »
(Article republished with permission from ABA Bank Marketing)
After a while, the tag lines on the print ads developed by Fidelity Bank, Edina, Minnesota, all started to read the same. They said something like “The Bank of Business” or “Creating Business Solutions.”
That’s when the financial institution, which specializes in serving business customers, decided to try something different. The bank introduced a campaign in which one of the headlines says, “The beans can’t touch the meatloaf.” Read More »
Introworks is growing and seeking an important new member to its account team.
Introworks, a leading branding and marketing communications firm, is seeking an important new member to its account services team. This account management candidate can develop and retain relationships, making customers grin and revenue grow. A persuasive problem-solver, he or she has deep knowledge of branding and can write a compelling plan, yet is not afraid to digest details and spearhead projects. This person enjoys a challenge and is eager to get results for companies that make a difference. In depth knowledge of digital media is a must and experience in building brands and driving sales for MedTech companies is preferred. Read More »
Posted in Careers, News | Tagged Careers, jobs |
