I’ve attended a handful of kick-off b2b project meetings when inevitably, at some point in the conversation the question arises “What about social media?” This is usually followed by a moment of silence as though we were paying homage to how much easier things seemed before such questions reached the ether. It’s not a bad question, but it’s becoming borderline rhetoric when applied to smaller or mid-sized b2b strategy—how do you tweet about or obtain friends around a manufactured device (not the likes of an iWhatever) or a commodity service? The answer is not that you don’t, but that you reformulate the initial question. How should I be talking about my device or service through social media? Read More »
According to statistics compiled by EffectiveMeetings.com, approximately 11 million meetings occur in the U.S. every day, with most professionals attending a total of 61.8 meetings per month. Statistics also show that more than 50 percent of this meeting time is wasted: business professionals lose approximately 31 hours per month in unproductive meetings —about four work days. So it’s not surprising meetings have gotten such a bad rap. Read More »
Lots of factors are contributing to the growing popularity of videoconferencing in business communications — including the high cost of air travel, the increase in telecommuting, the availability of Internet tools like Skype, and the fact that more and more people have cameras on their laptops (with plans for mobile conference via iPhone cameras underway). Read More »
