Tag Archives: b2b

Do Beans and Meatloaf Go with Banking?

By Introworks | June 29, 2010

(Article republished with permission from ABA Bank Marketing) After a while, the tag lines on the print ads developed by Fidelity Bank, Edina, Minnesota, all started to read the same. They said something like “The Bank of Business” or “Creating Business Solutions.” That’s when the financial institution, which specializes in serving business customers, decided to [...]

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70% of b2b customers use social media. Including your customers.

By Introworks | February 2, 2010

Politicos are doing it. So are movie stars, and rock musicians. But engineers and product managers?

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50% of b2b decision makers, 5+ hours a week.

By Introworks | February 2, 2010

How’s this for a compelling statistic? According to an audit done by CMO Council/ KnowledgeStorm, roughly 50% of all b2b decision makers spend five or more hours a week researching information on products and/or services they want to purchase. And 89% of the respondents said that online content has a moderate to major impact on [...]

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