Tag Archives: BrandFAQs

A new brand approach: Introworks featured in today’s Minneapolis Star Tribune.

Grab a hot cup of coffee, kick back and turn to page five in the “Business Insider” (D) section of your Minneapolis Star Tribune or you can go online here. Just FYI: The online story does continue on three pages.

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Customer perceptions drive business.

What your customers believe about you and what you sell is fact. It is your brand. What they say about you to others is equally critical. These are the perceptions they perpetuate—which in turn help strengthen your brand or degrade it.

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