While so many consumer goods tend to be impulse buys, b2b purchasing decisions usually involve thoughtful and complex sales processes. Typically there are a variety of different purchasing influencers — people who have a say in whether or not their company is going to buy what you’re selling. And every one of those influencers wants [...]
Introworks Partner (and Chief Creative Guy) Mike McMillan continues to get published in the local press. In his article, “Oh Where, Oh Where Has My Corporate Brand Gone,” Mike reveals key insights, such as how to introduce a new product brand into your mix, and what strategic directions you can take to get there. Before [...]
In today’s business environment, success stories are becoming fewer and further between. That’s why the remarkable turnaround of ATS Medical, a Plymouth-based developer and manufacturer of products and services for the cardiac surgery market, led by President and Chief Executive, Michael Dale makes for such a compelling story. (And why Introworks is so proud to [...]
What your customers believe about you and what you sell is fact. It is your brand. What they say about you to others is equally critical. These are the perceptions they perpetuate—which in turn help strengthen your brand or degrade it.