You just need to get creative. Want to get more out of your marketing effort while spending less? Get smarter about your customers and prospects by learning as much as you possibly can about them. We’re not just talking about demographic information—the standard stuff like age, income, geography—that’s just scratching the surface.
Every business wants to meet a customer’s needs and wants.Companies bend over backwards to do that. While it’s certainly not wrong to do everything possible to meet your customer’s needs, it might just be shortsighted. There’s more to the equation.
While so many consumer goods tend to be impulse buys, b2b purchasing decisions usually involve thoughtful and complex sales processes. Typically there are a variety of different purchasing influencers — people who have a say in whether or not their company is going to buy what you’re selling. And every one of those influencers wants [...]
You’ve got a new product. You’re counting on it to be a hot item. So you’ve devised a new brand identity to go with your new product: name, logo, look, message and materials. Beyond that, you’ve named and trademarked three innovative features of your product in order to further differentiate it from competition.