Tag Archives: demographics

So you don’t have P&G’s marketing budget.

By Introworks | February 16, 2010

You just need to get creative. Want to get more out of your marketing effort while spending less? Get smarter about your customers and prospects by learning as much as you possibly can about them. We’re not just talking about demographic information—the standard stuff like age, income, geography—that’s just scratching the surface.

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Align on a single customer.

By Introworks | January 12, 2009

People don’t buy from markets, they buy from people. And the best companies know their customers really well. We’re not talking mere demographics here. You need to get ultra deep. Know attitudes, attributes, beliefs, behaviors. What gets them up in the morning and what keeps them awake at night. What ticks them off and what [...]

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