While we’re on the subject of purpose, when was the last time you communicated the “why” of your business — either internally to your employees or externally to your customers?
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Tag Archives: differentiation
Be your (differentiated) self.
It’s time-tested advice that’s simple in premise but not always practiced. Actually, it’s difficult to count the number of times a company or product we’re working with wants to be positioned as something they’re not—usually it’s the opposite.
Find your voice. And Stick to it.
How you communicate your message is just as important as the message itself. Your attitude, your tone and the language you use can be a real differentiator—and a unifying force in your marketing communications.
Do Beans and Meatloaf Go with Banking?
(Article republished with permission from ABA Bank Marketing) After a while, the tag lines on the print ads developed by Fidelity Bank, Edina, Minnesota, all started to read the same. They said something like “The Bank of Business” or “Creating Business Solutions.” That’s when the financial institution, which specializes in serving business customers, decided to [...]
Posted in Marketing Communications, News, Uncommonly Productive Also tagged alignment, b2b, marketing communications Leave a comment