Tag Archives: email

Overhearing the email conversation.

Lost in translation. It’s quite possible that you don’t give a pixel’s tint about how an email campaign gets programmed, distributed or tracked. But you should. By understanding how your company’s campaigns are received, you can up the quality and universal experience for your audience.

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Win the battle of the inbox.

How to stand out in the inbox? Start by providing content that’s value-based (not promotional) and focuses on creativity, personalization, near-perfect list management, segmentation and testing.

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