(Article republished with permission from ABA Bank Marketing) After a while, the tag lines on the print ads developed by Fidelity Bank, Edina, Minnesota, all started to read the same. They said something like “The Bank of Business” or “Creating Business Solutions.” That’s when the financial institution, which specializes in serving business customers, decided to [...]
You pay a lot for ad space, so you want to get your money’s worth. But you should resist the temptation to try to do too much in one print ad. Nobody’s reading newspapers or magazines because they want to see your ad. At most, they‘ll only spend a few moments with it. Here are [...]
Sure the Web is providing greater access to more information than has ever been available before. Online media is building new audiences — and creating new avenues for self-expression. But let’s face it. The Web is also a force behind the decline of newspapers and plummeting TV news ratings. And that’s not good for the [...]
Every business wants to meet a customer’s needs and wants.Companies bend over backwards to do that. While it’s certainly not wrong to do everything possible to meet your customer’s needs, it might just be shortsighted. There’s more to the equation.