Tag Archives: media

Push and Pull: Developing a winning media strategy.

By Introworks | November 17, 2009

Sure the Web is providing greater access to more information than has ever been available before. Online media is building new audiences — and creating new avenues for self-expression. But let’s face it. The Web is also a force behind the decline of newspapers and plummeting TV news ratings. And that’s not good for the [...]

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Overhearing the email conversation.

By Jeremy Elder | April 17, 2009

Lost in translation. It’s quite possible that you don’t give a pixel’s tint about how an email campaign gets programmed, distributed or tracked. But you should. By understanding how your company’s campaigns are received, you can up the quality and universal experience for your audience.

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This just in: PR builds brands.

By Introworks | November 21, 2008

For cost, credibility and continuity, you can’t beat PR. It’s a great tool to build brand and boost business.

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