Tag Archives: perceptions

Better communicating means better listening.

Think about the last time you were at a business function or social gathering. Did you enjoy meeting the people who talked non-stop about themselves or those who wanted to know more about you? Usually, the most interesting people are interested people—those who sincerely want to know you and relate to you based on the [...]

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Customer perceptions drive business.

What your customers believe about you and what you sell is fact. It is your brand. What they say about you to others is equally critical. These are the perceptions they perpetuate—which in turn help strengthen your brand or degrade it.

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