Tag Archives: promotion

Overhearing the email conversation.

Lost in translation. It’s quite possible that you don’t give a pixel’s tint about how an email campaign gets programmed, distributed or tracked. But you should. By understanding how your company’s campaigns are received, you can up the quality and universal experience for your audience.

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It’s show time.

Say the word “tradeshow,” and what comes to mind? Let me guess: row upon row of 10×10 or 10×20-foot cubicles punctuated by the occasional 40-foot island display. Each a separate venue, and each one trying desperately (or not so desperately) to gain attention and engage passersby in conversation. If you’ve ever been responsible for exhibiting [...]

Posted in Branding, Marketing Communications | Also tagged , | 1 Comment