Tag Archives: ROI

Go get ‘em.

By Introworks | November 21, 2008

Today, you may have less money to spend on acquiring new customers. So why not maximize the value of each lead by spending more time marketing and building relationships with people who already know your brand.

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Case Studies: A quality control checklist.

By Introworks | September 12, 2008

Most marketers will agree that customer stories are a powerful way to communicate the value of a company, product or service. Nobody speaks more loudly than customers. But if that’s the case, why do so many customer case studies fall short?

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