I’ve attended a handful of kick-off b2b project meetings when inevitably, at some point in the conversation the question arises “What about social media?” This is usually followed by a moment of silence as though we were paying homage to how much easier things seemed before such questions reached the ether. It’s not a bad [...]
Politicos are doing it. So are movie stars, and rock musicians. But engineers and product managers?
My social media journey: from observation to participation to extended family. You hear a lot about social media’s “worthless babble.” I have to agree, much of what I receive on Twitter and Facebook falls under “friendly chitchat.” The kind people have around the water cooler or out on the golf course. But isn’t that to [...]
In part one of this article I gave four reasons I believe social media tools can add a valuable touch point to your communications. Part two provides actual examples and focuses on two tools, Facebook and Twitter, that have higher user populations and are experiencing greater adoption rates for businesses and individuals.