You pay a lot for ad space, so you want to get your money’s worth. But you should resist the temptation to try to do too much in one print ad. Nobody’s reading newspapers or magazines because they want to see your ad. At most, they‘ll only spend a few moments with it. Here are [...]
Sure the Web is providing greater access to more information than has ever been available before. Online media is building new audiences — and creating new avenues for self-expression. But let’s face it. The Web is also a force behind the decline of newspapers and plummeting TV news ratings. And that’s not good for the [...]
Think about the last time you were at a business function or social gathering. Did you enjoy meeting the people who talked non-stop about themselves or those who wanted to know more about you? Usually, the most interesting people are interested people—those who sincerely want to know you and relate to you based on the [...]
I had a few frustrating roundtrip miles across Minneapolis recently to think about the issue I have with market-facing Web sites declaring something different than what you might hear or experience in person. A set-it-and-forget-it Web site is not a good one, and outdated information online is no better than an uninformed employee in-house.