It’s never a good idea to go to the grocery store hungry. But how about to the Internet? Most, if not all of us, have been on the precipice of launching or refreshing a Web site, and what better place to go looking for ideas than the Internet chock full of Web sites—nearly 47 million [...]
How’s this for a compelling statistic? According to an audit done by CMO Council/ KnowledgeStorm, roughly 50% of all b2b decision makers spend five or more hours a week researching information on products and/or services they want to purchase. And 89% of the respondents said that online content has a moderate to major impact on [...]
Sure the Web is providing greater access to more information than has ever been available before. Online media is building new audiences — and creating new avenues for self-expression. But let’s face it. The Web is also a force behind the decline of newspapers and plummeting TV news ratings. And that’s not good for the [...]