Get an unfair advantage in the marketplace.
Take the paunch out of your launch. From strategy through execution, Introworks delivers a fully integrated, breakthrough launch that gives you an unfair advantage in the marketplace.
Launch Economics™
The business impact of a launch—and the personal ramifications—have never been greater. Gulp! To succeed, you'll need more than a winning personality and a few good jokes.
- 40% of business revenue comes from new products and services resulting in 38% of the profit delivery
- Companies expect to increase rate of new product introductions by 21% over next 5 years
- The average payback period of successful new product is 2.5 years
- Average failure rate of new products is 84%
- Half of the successful new products achieve marketshare in excess of 35%
- According to Fortune, the “degree of innovativeness of a company” is the single strongest predictor of investment value
Fair and Unfair
Is it fair that they have bigger budgets? Or first-mover advantage? Or more market share or greater brand awareness? The marketplace doesn't care about fair. It's only affected by communications that know how
to win.
© 2012 Introworks, Inc.
