Surgical branding.
ATS Medical realigns its brand with its core audience and grows one product's market share from 2% to 15% over four years.
Power play.
To get meetings, MESA Holdings sends out 20 mailers and books 18 for a 90% response rate.
Medium is big.
Reviva staked out a category—created new opportunities for its own organization and customers. Unprecidented growth followed.
Deflating the competition.
PeopleNet uses clever communications to trump the industry goliath's biggest product introduction of the last 15 years.
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