12 words, skyrocketing share gain.
Assignment #1: differentiate and rebrand one-product company with customer-centric positioning, "Focused right on cardiac surgery." Assignment #2: turn an 84-page PowerPoint presentation for ATS Open Pivot® Mechanical heart valves into a 12-word message: "There are two types of mechanical valves: cavity pivot and open pivot." A new category in a mature market - just the thing to help propel share from 2% to 15% worldwide. Armed with a focus on cardiac surgeons, ATS Medical has delivered on its dedication by developing and acquiring an impressive array of technology and services to meet their needs.
Focused right on cardiac surgery.
ATS Medical, Inc. is a leading developer, manufacturer and marketer of products and services focused on cardiac surgery. Global in scope, the company has remained headquartered in Minneapolis since its founding in 1991. ATS Medical serves the $2.5 billion cardiac surgery market of 9,000 cardiac surgeons in 3,000 open heart centers performing up to 1.2 million cardiac procedures each year. Introworks has been working with the company since 2002.
© 2011 Introworks, Inc.
