Services Provided
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Brand Strategy |
Advertising |
Show stopper.
When we introduced Spanlink spinoff Calabrio at a trade-show with unconventional guerrilla techniques, the buzz was so loud that the tradeshow's organizers asked us to cease and desist. On the other hand, Calabrio went from zero name-recognition to established player in 48 hours. The company’s tagline – "There's no end to better" – became the mantra of the event. Bar coasters read "This meeting could be shorter." The team wore T-shirts that read " could dress better." Signs and decals blanketed the entire show, from the lobby to hotel-rooms, elevators, bathrooms, and even potted plants. Each brand episode directed traffic to Calabrio's booth, helping the new company own the show.
No end to better.
Spanlink is an industry-leading provider of VOIP solutions to the customer contact industry. Introworks has worked with Spanlink since 2004, revitalizing its brand, web presence and sales support messaging. When the company spun off its VOIP applications, creating Calabrio, it called on Introworks to direct the branding of the new company.