Surgical branding.
ATS Medical realigns its brand with its core audience and grows one product's market share from 2% to 15% over four years.
Power play.
To get meetings, MESA Holdings sends out 20 mailers and books 18 for a 90% response rate.
Christmas in May.
Minnesota Life arms its sales force with a value-added education program to blow away its goals, reaching annual sales projections by May 5th.
Deflating the competition.
PeopleNet uses clever communications to trump the industry goliath's biggest product introduction of the last 15 years.
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