Services Provided

Positioning/Messaging
Brand Identity
Corporate/Product Naming
Communications Planning

Direct Marketing
Advertising
Print Collateral

Like Christmas in May.

For five years, the Group Life division at Minnesota Life had missed its annual sales goals. Introworks was asked to help stimulate interest in this stagnating market among the independent producers who recommend group life providers, products and services to HR departments and benefits managers. The "Get More Out of Life" program, spearheaded by a six-part educational series, reframed the market, repositioned the offerings and armed producers with powerful information to help get them in the door. The number of proposals skyrocketed and annual sales goals were met on May 5, seven months ahead of schedule.

Get more out of life.

Minnesota Life ranks as one of the largest, highest-rated insurance companies in the United States. Headquartered in St. Paul, MN, the company serves more than seven million clients providing over $575 billion of life insurance protection. MN Life is currently the nation's sixth largest writer of group life insurance. Introworks has continued to use advertising to build the Minnesota Life brand in the Group Life arena and create awareness among producers of the benefits of MN Life's differentiated offerings.