Services Provided

Brand Strategy
Positioning/Messaging
Market Research
BrandFAQs™ (Brand Perception Study)
Brand Identity
Corporate/Product Naming

Communications Planning
Direct Marketing
Dimensional Marketing
Advertising
Print Collateral
Web/Interactive
Multimedia

Deflating the competition.

PeopleNet's biggest competitor—the industry's goliath—was set. A tradeshow was the stage for its high-profile product intro more than 15 years in the making. Our counter-punch? Some ingenious creative to let the air out of their tires. When we learned of the competitor's plans, we reacted quickly with "CEO of the Cab," a short movie about driver retention—the #1 issue on the minds of fleet owners. With oversized movie posters dropped in every hotel room and the movie playing in the PeopleNet booth, the entire show was buzzing about PeopleNet. What product intro?

Really big opportunities.

PeopleNet is a leading mobile communications and onboard computing provider in the long-haul trucking business. Since repositioning and rebranding the company in 2002, Introworks has been instrumental in PeopleNet achieving impressive year-over-year growth, making PeopleNet the fastest growing company in the industry.